
It was quite unexpected. One of my Two Cities made news worldwide last week and quickly became a laughing stock. I've been trying since the incident to write about Boston's fame (or infamy, depending on your point of view), but it has been hard. I can't seem to stop laughing long enough to metaphorically put pen to paper.
By now everyone surely knows that the brouhaha was caused by an ad campaign promoting a TV show: Aqua Teen Hunger Force on Turner Broadcasting's Cartoon Network. The so-called guerrilla marketing campaign featured small boxes (Turner calls them "light boards") placed throughout Boston and other US cities sporting flashing cartoon characters, most of them fast food items: Master Shake (a milk shake), Frylock (a package of french fries with a goatee and braces), Meatwad (a meatball), and Carl (a human).
Once the suspicious boxes were reported to authorities, the city sprang into action with a full post-9/11 response. Streets and part of the Charles River were closed to traffic. Fear and worry rippled through the city and surrounding areas. The bomb squad blew up one of the cute blinking boxes, confirming that it was not a bomb. Eventually, the facts sorted themselves out and many, many hours later Boston returned to normal.
Really. Be honest. What would you have thought? There is no logical reason why terrorists couldn't chose to put a flashing drawing of a box of fast food french fries on their bombs as a way to make people think they were just cute little advertisements. Maybe we should all be laughing at the cities that didn't react to protect the safety of their citizens. Our mayor believes that they were the ones who should be subject to derision, not Boston.
But we are not laughing at those other cities. We're laughing at Boston.
Yesterday Turner Broadcasting agreed to pay local governments and agencies $2 million, half to cover actual costs of the police response and half to be used for emergency preparedness programs. As part of the settlement, making it very clear that Boston is bristling at being the brunt of so many jokes, Turner Broadcasting stated:
"We understand now that in today's post-Sept. 11 environment, it was reasonable and appropriate for citizens and law enforcement officials to take any perceived threat posed by our light boards very seriously and to respond as they did."
Almost a week has passed and with time has come perspective. Boston officials may lack a sense of humor, but the city got a chance to test its response capabilities without it costing the taxpayers a cent. Seems to me that Boston should be laughing too -- all the way to the bank.



